NIL Collective Series

The NIL era has transformed athlete branding, sponsorships, and media strategies—are you ready to seize the opportunity? PR professionals play a critical role in shaping the narratives and partnerships that define success in the Name, Image, and Likeness (NIL) space. This high-impact session brings together industry leaders who are at the forefront of NIL strategy, athlete PR and brand partnerships:

• Shane Arman, senior vice president, head of U.S. sports, Allison, bringing deep expertise in sports PR and sponsorships.
• Marlon LeWinter, director of public relations, American Cornhole League, offering insights on emerging sports and athlete branding.
• Gail Sideman, Owner/Publicist, GPublicity, with extensive experience in media training and athlete storytelling.

Learn how to:

• Craft compelling narratives that amplify athlete brands.
• Navigate sponsorship deals in a rapidly evolving NIL marketplace.
• Position your clients for long-term success in sports and entertainment.

Don’t miss this game-changing discussion designed for PR pros looking to elevate their NIL expertise and unlock new opportunities in athlete branding!

Hosted by the Entertainment and Sports Section and available to all PRSA and PRSSA members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month.