John Elsasser
John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.
Articles by John Elsasser
- Welcome to January 2021
- Katty Kay on the Importance of Confidence
- Meet PRSA’s New CEO Matthew Marcial
- Leading Into 2022
- Crystal Washington on Navigating Technological Changes
- PRSA Launches Voices4Everyone; Board Nomination Process Underway
- Chair Michelle Olson, APR, Outlines 2021 Plans for PRSA
- PRSA Member Exclusive: Aaron Kwittken on the Transformative Power of AI for Communicators
- Postcards From San Diego
- PRSA Member Exclusive: S&T Live Career Development Tips from the NCAA's Gail Dent
- Fighting Misinformation; Taking Time to Unwind
- How Family Stories Inspire Lori Croy, APR
- UCLA’s Top Communicator on Being a Leader Today
- As Ketchum Turns 100, Its U.S. CEO Looks Ahead
- How to Pick an Airline Seat
- Rhoda Weiss, APR, Fellow PRSA, on Establishing Executive Presence
- TaQuinda Johnson on the Role of Asking ‘Why’ in Your Career
- Intrepid Collegiate Reporting Highlights the Outstanding Work Students Are Producing
- PRSA Member Exclusive: Insights on the Changing Local News Landscape
- A Summer Special
- ICON Speaker News; Silver Anvil Recipients; Bateman Winners
- Tom Jedlowski on Truly Inclusive Organizations
- Lindsey Wiegmann’s Place in the Sun
- PRSA Member Exclusive: S&T Live Rob Biesenbach on Projecting Executive Presence
- Colin Wylie on Social Media Storytelling and Career Growth
- Isidro Reyna, APR, on NASA and Life in Houston
- Developing Meaningful Employee Engagement Programs
- EXCEL-lent News for S&T
- Corporate Leaders on What’s Top of Mind
- Ray Day, APR, on the Year Ahead as PRSA’s Chair
- Sheri Neely’s Appreciation of Lifelong Learning
- Jennifer Kramer Advocates for Mental Health Awareness and Impactful Comms
- Welcoming in 2024; Remembering a Longtime Friend
- The Modern Workplace Takes Shape
- Shanita Baraka Akintonde on Her D&I Vision
- Jon Meacham on How the Past Prepares Us for the Present
- A Call to Action for a More Equitable Workplace
- Chair-Elect Ray Day, APR, Discusses Misinformation During a Critical Election Year
- Rachel Carver, APR, on Hard Work and Determination
- Preparing to Address 'a World Disrupted'
- Nick Goebel on Leading PRSSA and Launching a PR Career
- Visiting a Favorite Topic — Travel and Tourism
- A Retroactive Networking Approach
- PRSA Member Exclusive: Linda Rutherford of Southwest Airlines on the Major Issues Facing Communicators Today
- The PR Education of Luke Capizzo, APR, Ph.D.
- PRSA Member Exclusive: S&T Live Leadership Lessons From Ray Day, APR, Vice Chair at Stagwell
- Counting Down to San Diego
- Overcoming Writer's Block; Creating Stories With Heart
- A Conversation With Marlee Matlin; a Preview of Ethics Month
- The Importance of Words During a Crisis; the Latest S&T Live
- Remembering a Longtime PRSA Friend; Celebrating a Publication Win
- A Continued Focus on Health and Wellness
- Back to School With PRSSA’s Alyson Hoffman
- Language Matters When Talking About Vaccinations
- Timely Insights on Today's Volatile Economy
- Touching Base on Annoying Corporate Jargon
- Charting the Path Forward for Employee Comms in the AI Age
- A Journey From India to Indiana
- Talking About ChatGPT
- Recapping ICON 2024 and Planning for 2025
- How to Empower Internal Influencers
- PIO Steve Smith’s Police Story
- Drew Herdener on the Evolution of Amazon’s Comms Team
- Here Is How to Better Leverage LinkedIn for Your Comms Work
- Justine Houston-Brown’s Lifelong Learning
- PRNEWS Honors PRSA Chair; PRSA Introduces New Search Tool
- The Power of Positive Disruption
- Revisiting ICON 2023; Looking Ahead to 2024
- PRSA Member Exclusive: Gini Dietrich on the PESO Model and Media Trends
- Working Remotely With an Eye on the Future
- How Russia’s Invasion of Ukraine Might Usher in a New Era for Globalization
- Learning From the Associated Press; Celebrating APR Month
- An Olympic Challenge for Athletes and Brands at the 2022 Winter Games
- Tina Kozak on Preparing for Constant Change
- How Gail Dent’s Love of Sports Led Her to the NCAA
- Highlights From ICON 2021; an Award for Strategies & Tactics
- Journalist Laura Ling on the Power of Storytelling
- Appreciating an Early Mentor; S&T Live at ICON
- Fay Chen’s Journey From PRSSA to PR Professor
- Exploring Internal Comms
- Session Presenters Provide Sneak Peek of ICON 2024
- 2025 Trendspotting With PRSA ICON Speakers
- Theater Passion Leads New Grad to PR Success
- Recap: FEMA’s Summit With Climate and Crisis PR Pros
- Communications Executives on Building and Protecting Trust
- PRSSA Members Help #FlattenTheCurve
- Hawaii Chapter Members Aiding Local Officials During COVID-19 Outbreak
- Remembering the Editors Who Made a Difference
- PRSA Member Exclusive: S&T Live Agency Insights From Ketchum U.S. CEO Jim Joseph
- Alex Ebanks on the Importance of Writing — and Having Fun
- Author Nina Jankowicz on Winning the Disinformation War
- Navigating DEI in a Divided Climate
- Some King-Size Writing Advice
- Virtually Live From ICON 2020
- PRSA Member Exclusive: S&T Live Social Media Strategy With John Deere's Jen Hartmann
- 2020 Story Ideas; Masthead Moves
- Revisiting Some Formative Academic Moments
- Introducing Strategies & Tactics Live+
- Never Out of Style
- PRSA Member Exclusive: Ben Finzel on Key Insights for PR Executives and New Pros
- Exploring the Future of Work — and the Workplace
- PRSA Member Exclusive: Jon Goldberg on the Top Issues for Comms Pros to Monitor in 2024 and Beyond
- Leading Across Borders: A Conversation with PRSSA President Milagros Orcoyen
- Marlee Matlin on How Far Deaf Actors Have Come
- Preparing for ICON 2024; Remembering a Legend
- Wrapping Up 2022; Looking Ahead to 2023
- HP’s Vanessa Yanez on Humanity and Tech
- Considerations for Developing an Internship Program
- Our New — and Current — Virtual Reality
- Experiencing the Office of the Future
- Into the Metaverse We Go
- Michele Norris on Discussing Race and Creating Community
- PRSA Member Exclusive: S&T Live Leadership Insights From Ken Jacobs
- Sydney Stone Has PR’s Number
- Chair Michelle Egan, APR, Fellow PRSA, on Leading PRSA in 2023
- Inside the May Issue: Anticipating the Crucial First Hour of a Crisis
- Yamiche Alcindor on Telling Stories and Building Trust
- Nicholas E. Adams on the Power of Partnership
- Joseph Abreu, APR, Discusses PRSA and His Year Ahead as Chair
- Inside Our May Crisis Issue
- A Back-to-School Refresher From the AP Stylebook
- A Look Inside the July-August Issue
- Introducing Strategies & Tactics Live
- PRSA Member Exclusive: Burson's Global CEO Corey duBrowa on Leadership
- Lee Weinstein’s PR Life Plan
- Ken Melton on the Power of Storytelling
- Dr. Felicia Blow, APR, on PRSA’s 75th Anniversary
- Amanda Brown Olmstead Marks 50 Years as an Agency CEO
- Crystal Washington on the Keys to Future-Proofing Organizations
- PRSA Member Exclusive: S&T Live Team-Building and AI Planning With Weber Shandwick's Chris Perry
- Inside Southwest Airlines’ December Crisis Response
- Stay Informed and Inspired: Explore the Latest on PRsay
- PRSA Member Exclusive: Ted Anthony of the Associated Press on Finding Stories and Making Connections
- Greetings From San Diego
- Agency Leaders on Advancing Your Career
- Southwest Airlines Takes Us Behind the Scenes of a Major Crisis Response
- The Trends Shaping Employee Communications
- Thomas Bennett III’s PR Commitment and APR Journey
- The Challenges for the Next Generation of PR Pros
- A Tribute to a PR Giant
- T. Garland Stansell, APR, on His Outlook as PRSA's Chair in 2020
- Internal Comms in an AI World; Employee Insights From Delta Air Lines
- PRSA Member Exclusive: Melissa Vela-Williamson, APR, on the Power of Real Talk
- Prepping for ICON 2021; Thanking a Longtime Chapter Leader
- 2021 Silver Anvil Finalists Announced; PRSSA Elects 2021-2022 National Committee
- Q&A With New PRSA CEO Linda Thomas Brooks
- Penn State Dean Prepares Students for the Future
- PRSA Foundation Appoints Aerial Ellis as President; PRSA Names 2 as Senior Counsel to the Board
- PRSA Member Exclusive: S&T Live Tech Trends With Kami Huyse, APR
- Looking at the Latest Edition of the AP Stylebook
- Feeling a 'Gold' Rush
- PRSSA and Finn Partners Launch Mentorship Program; PRSA and PRPRA Expand Membership Agreement
- Carolynn Johnson’s ‘Uncomfortable Truths’
- The Battle Against Disinformation
- Greetings From Our Office of the Future in 1994
- Welcome to 2023
- Comms Pro Helps Tell the Story of Kentucky’s Oldest University
- Exploring the Travel and Tourism Landscape
- A Message of Hope
- Heidi Wilson on Teaching the Next Generation
- Focusing on 2020
- Journalist Laura Ling on Never Giving Up Hope
- PRSA Member Exclusive: S&T Live Storytelling Tips From Ken Melton of Johns Hopkins
- Steve Cody on the Strength of Humor