Previous Issues

  • MAY21 COVER Crisis Management: Expecting the Unexpected | May 2021
    • Thoughts on leading with empathy
    • Guidelines for employers to safeguard reputation
    • Steps for building trust with key audiences
    • Insights on developing an inclusive crisis comms plan
    • Tips for hosting virtual strategic planning sessions
    • Hiring lessons learned from the COVID-19 era



  • April COVER copy Internal Comms for Employees Near and Far | April 2021
    • Ways to build a solid internal comms strategy
    • Steps to create a data-driven communication audit
    • Tips for leveraging the high-stakes presentation
    • Considerations for discussing vaccinations
    • Ideas on explaining a résumé gap
    • Highlights from a pandemic-era APR celebration



  • Cover Art The Art of Storytelling | February 2021
    • Lessons about cultural sensitivities in language
    • Insights on storytelling in leadership communications
    • Thoughts from new PRSA CEO Linda Thomas Brooks
    • Considerations for employee vaccine programs
    • Tips on coping with stress
    • Strategies for communications in a successful bankruptcy
  • March21_COVER A New Era for Networking | March 2021
    • Tactics for forging professional connections today
    • Insights on making the most of volunteering
    • Thoughts on creating an empathetic culture
    • Pointers on refreshing your résumé
    • Tips on reaching Hispanic influencers
    • Leadership advice from Golin CEO Matt Neale
  • New Cover Art Looking Ahead to a New Year | January 2021
    • 2021 trends for communicators to watch
    • Tips for job searching in the COVID-19 era
    • Ideas for improving virtual and hybrid conferences
    • Latinx lessons from Election 2020
    • Ways to limit after-hours work conversations
    • Insights from PRSA's 2021 Chair Michelle Olson, APR
  • NovDec2020 ICON Recap | November-December 2020
    • Highlights from PRSA's first virtual conference
    • Insights from the Best of Silver Anvil recipient
    • Tips for having difficult conversations
    • Pointers on reaching the Hispanic market
    • Ways to lead during uncertain times
    • Ideas for mentoring and building team culture
  • October Cover Art Career Development | October 2020
    • Thoughts on career success in 2021
    • Ideas for bringing racial equity to public relations
    • Pointers on providing quality job references
    • Tips for decluttering your digital world
    • Plans for keeping your remote workers engaged
    • Insights from PRSSA President Carolyn Lok
  • SEPT20 COVER The Tech & Social Issue | September 2020
    • Ideas for managing up during COVID-19
    • Thoughts on supporting your team's emotional health
    • Tips for hosting an online meeting like an expert
    • Details on PRSA's 2020 Ethics Month
    • Insights from Pfizer's chief public affairs officer
    • Best practices for measuring your PR success
  • JulyAug2020 _Cover Health & Wellness | July-August 2020


    •     Insights for taking action on workplace equality
    • Plans to expand your company's wellness outlook
    • Tips for maintaining a strong work culture remotely
    • Ideas on overcoming presentation anxiety
    • Thoughts on trust and transparency during crises
    • Best brand practices for TikTok
  • SandT-June20-cover Crisis Management | June 2020
    In our June 2020 edition, you’ll find:
     
    • Tips for overcoming Zoom fatigue
    • Plans for a post-coronavirus world
    • Insights from J&J's global CCO
    • Thoughts on how COVID-19 is changing crisis planning
    • Highlights from Social Media Week 2020

    • Best practices for LGBTQ inclusion
  • SandT-May20-cover Leadership During a Time of Social Distancing | May 2020


    •     Insights for leading during the COVID-19 crisis
    • Guidelines on hiring in uncertain times
    • Tips on managing well-being in the virtual workplace
    • Lessons about becoming a trusted adviser
    • Tools to counter the fight-or-flight response
    • Inspiration from the High Museum of Art comms. director

  • Social Purpose (April 2020) Social Purpose | April 2020


    •     Insights on building purpose-driven brands
    • Considerations for a career in public sector PR
    • Highlights of the San Diego Zoo's inspired programming for children and wildlife
    • Thoughts on the future of working from home
    • Tips for the best social media post lengths


  • ed_note Internal Communications | March 2020


    • Guidelines for effective employee communications
    • Tips to manage workplace conflict
    • Pointers on attending job fairs
    • Ideas for strengthening organizational culture

    • Insights from awards season speeches
  • Feb2020 Cover Writing & Storytelling | February 2020


    •     Key secrets to becoming a master storyteller 
    • The virtues of a "Marie Kondo" approach to presentations and writing 
    • Tips for self-publishing textbooks and creating winning listicles 
    • An interview with the director of strategic communications at Scripps Institution of Oceanography
    • A guide to understanding mental health in the workplace
  • January_cover PR in the New Year | January 2020

    • Outlooks and advice on the new year, and new decade, for communicators and PR workplaces
    • Tips for improving your writing skills in 2020
    • Why it's important to use your sick days and paid time off
    • The debut of columns "D&I Explained," "Workplace Wellness" and "Business Class"
    • A look at what brands can learn about relevance and longevity from the career of Jennifer Lopez 
  • cover #PRSAICON Recap | December 2019

    • Highlights from the 2019 International Conference
    • Interviews with legendary reporter Bob Woodward, intrepid journalist Laura Ling and Microsoft communications executive Frank X. Shaw
    • A look at the world's next age group: Generation Alpha
    • Lessons PR pros can learn from Mr. Rogers
    • A guide to working remotely in coffee shops
  • Cover2 Leadership | November 2019

    • Tips on giving executive presentations
    • Strategies for helping teams through staffing changes
    • A primer on how to tackle the challenges of being a new pro
    • A story on a Charleston hospital's crisis response to Hurricane Dorian
    • A guide for business travelers dealing with canceled or delayed flights

     

     

     
  • october_cover Corporate Communications | October 2019

    •     Stories on the current state of corporate communications
    • Tips for launching an e-newsletter
    • Interviews with the Chair of PRSA's Diversity & Inclusion Committee and the CEO of Hill + Knowlton Strategies 
    • A look-back at 30 years for the College of Fellows
    • A guide to becoming a better notetaker

     
  • UPDATED_cover The Culture Issue | September 2019

    • Stories on how to create, maintain and attract new employees with a strong company culture
    • Rules for giving presentations on sensitive topics 
    • Tips on communicating with remote and deskless workers
    • A 2019 International Conference preview, featuring interviews with legendary reporter Bob Woodward, intrepid journalist Laura Ling and Micrsoft exec Frank X. Shaw
    • A profile on PRSSA's National President
     
  • Aug2019 The Best of Silver Anvils | August 2019

    •     Highlights from the 2019 Silver Anvil Awards, including an interview with host Chef Jeff Henderson
    • Case studies on winning campaigns, such as Michelin's tire safety outreach and Ketchum's Hurricane Maria relief effort
    • An exclusive Q-and-A with the editor of the AP Stylebook
    • A deep dive into the history of the 'Virginia Is for Lovers' campaign
    • A primer on overcoming the 'Sunday Scaries'
     
Strategies and Tactics ArchivesStrategies & Tactics | Archive

Strategies & Tactics issue archives.